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HarleyDavidson (HOG)

(Delayed Data from NYSE)

$23.77 USD

23.77
2,296,241

-0.28 (-1.16%)

Updated Aug 4, 2025 04:00 PM ET

After-Market: $23.75 -0.02 (-0.08%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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4-Sell of 5       4  

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

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A Value C Growth A Momentum A VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 33% (165 out of 246)

Industry: Automotive - Domestic

Zacks News

Zacks Equity Research

Harley-Davidson Q2 Earnings Miss Estimates, Revenues Fall Y/Y

HOG's second-quarter earnings miss estimates and motorcycle shipments fall 28% year over year.

Zacks Equity Research

Harley-Davidson (HOG) Reports Q2 Earnings: What Key Metrics Have to Say

Although the revenue and EPS for Harley-Davidson (HOG) give a sense of how its business performed in the quarter ended June 2025, it might be worth considering how some key metrics compare with Wall Street estimates and the year-ago numbers.

Zacks Equity Research

Harley-Davidson (HOG) Lags Q2 Earnings and Revenue Estimates

Harley-Davidson (HOG) delivered earnings and revenue surprises of -11.11% and -7.04%, respectively, for the quarter ended June 2025. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Is Ford's Outlook for 2025 in Limbo Amid Tariff Troubles?

F expects a $2.5 billion hit from President Trump's tariffs but aims to offset $1 billion through strategic measures.

Zacks Equity Research

HOG or TSLA: Which Is the Better Value Stock Right Now?

HOG vs. TSLA: Which Stock Is the Better Value Option?

Rimmi Singhi headshot

GM Trims Outlook, Halts Buyback Amid Tariffs: Sell the Stock Now?

Despite near-term pressure, General Motors still has strong fundamentals in place and is worth holding onto.

Zacks Equity Research

Harley-Davidson Tops Q1 Earnings Estimates, Withdraws Guidance

While HOG's EPS grows year over year, revenues decline. The company withdraws its 2025 guidance amid macroeconomic and tariff uncertainties.

Zacks Equity Research

Harley-Davidson (HOG) Reports Q1 Earnings: What Key Metrics Have to Say

Although the revenue and EPS for Harley-Davidson (HOG) give a sense of how its business performed in the quarter ended March 2025, it might be worth considering how some key metrics compare with Wall Street estimates and the year-ago numbers.

Zacks Equity Research

Harley-Davidson (HOG) Tops Q1 Earnings Estimates

Harley-Davidson (HOG) delivered earnings and revenue surprises of 33.75% and 3.24%, respectively, for the quarter ended March 2025. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Earnings Preview: Ford Motor Company (F) Q1 Earnings Expected to Decline

Ford Motor (F) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks Equity Research

Celsius and Harley-Davidson have been highlighted as Zacks Bull and Bear of the Day

Celsius and Harley-Davidson are part of the Zacks Bull and Bear of the Day article.

David Bartosiak headshot

Bear of the Day: Harley-Davidson (HOG)

Shifting consumer aspirations have this boomer legacy company struggling to find new markets.

Zacks Equity Research

New Strong Sell Stocks for April 21st

SOL, FLR and HOG have been added to the Zacks Rank #5 (Strong Sell) List on April 21, 2025.

Zacks Equity Research

Earnings Preview: Harley-Davidson (HOG) Q1 Earnings Expected to Decline

Harley-Davidson (HOG) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks Equity Research

HOG Struggles as EU Tariffs Hit Amid Trade War and Declining Sales

HarleyDavidson faces 56% EU tariffs amid a U.S.-EU trade war, increasing the company's struggles with already declining sales and rising production costs.

Zacks Equity Research

Why Is Harley-Davidson (HOG) Down 4.7% Since Last Earnings Report?

Harley-Davidson (HOG) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

Zacks Equity Research

Harley-Davidson Hikes Dividend: Should You Hold or Fold the Stock?

While HOG is benefiting from an innovative portfolio, its dull 2025 outlook demands a more cautious approach.

Rimmi Singhi headshot

HOG, GPI & 3 Other Auto Stocks Hike Q1 Dividends: Should You Buy Now?

Harley-Davidson, Magna, Oshkosh, PACCAR and Group 1 raise their first-quarter 2025 dividends. Are these stocks worth buying just on higher payouts?

Zacks Equity Research

Harley-Davidson Q4 Loss Wider Than Expected, Revenues Fall Y/Y

HOG reports a wider-than-expected loss in the fourth quarter of 2024 and expects 2025 revenues from HDMC to remain flat to down 5% year over year.

Zacks Equity Research

Harley-Davidson (HOG) Q4 Earnings: Taking a Look at Key Metrics Versus Estimates

The headline numbers for Harley-Davidson (HOG) give insight into how the company performed in the quarter ended December 2024, but it may be worthwhile to compare some of its key metrics to Wall Street estimates and the year-ago actuals.

Zacks Equity Research

Harley-Davidson (HOG) Reports Q4 Loss, Misses Revenue Estimates

Harley-Davidson (HOG) delivered earnings and revenue surprises of -36.76% and 10.57%, respectively, for the quarter ended December 2024. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Will Harley-Davidson (HOG) Beat Estimates Again in Its Next Earnings Report?

Harley-Davidson (HOG) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

Zacks Equity Research

Tesla (TSLA) Q4 Earnings and Revenues Miss Estimates

Tesla (TSLA) delivered earnings and revenue surprises of -2.67% and 6.53%, respectively, for the quarter ended December 2024. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Analysts Estimate Harley-Davidson (HOG) to Report a Decline in Earnings: What to Look Out for

Harley-Davidson (HOG) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks Equity Research

Toyota Gears Up to Report Q3 Earnings: What's in the Cards?

The Zacks Consensus Estimate for TM's fiscal third-quarter earnings and revenues is pegged at $4.36 per share and $78.36 billion, respectively.